The Next Step - Retail Home Medical Equipment - Table of Contents

The Next Step
Retail Home Medical Equipment

Table of Contents | Home Page

Introduction
Introduction
Chapter One Diary of a Retail DME Start-Up
April, 2009
May
June
July
December
January, 2010
February
March
April
May
Chapter Two Business Plan
Market Research
Demographics
Financing
Competitors
Chapter Three Medicare or No Medicare
Retail Medical Equipment Models
Colocation
Hub and Spoke
Separate Business
Chapter Four The Physical Space
Finding a Space
Space Design
Build-Out
Signage
Chapter Five Operations
Systems
Hours of Operation
Store Traffic Patterns
Staffing/Scheduling
Policies and Procedures
Cash Handling
Rentals
Chapter Six Personnel
Hiring
Salaries/Sales Commissions
Chapter Seven Product and Brand Selection
Lift-Chairs
Mobility Scooters
Luxury Adjustable Beds
Aids For Daily Living
Stair-Lifts
Home Modification
Rentals
Transport Chairs and Wheelchairs
Ramps
Rollator/Walkers
Bath Safety
Incontinence
Compression Stockings
Foot Care and Diabetic Shoes
First Aid
Orthopedic Supports
Hot/Cold
Accessories
Diagnostics
Creative Manufacturers
Drive
Stander Products
Nova Ortho-Med
Signs
Things We Don't Carry
Chapter Eight Inventory Management
Return Policy
Store Warranty
Customer Financing
Delivery
Repairs
Chapter Nine Pricing
Insurance Discounts
Discount Cards
Chapter Ten Inside Sales
Customer Service
Inside Sales Training
Chapter Eleven Branding
Brochure
Chapter Twelve Advertising
Co-op Advertising
Phone Books
Newspapers
Cable TV
Radio
Chapter Thirteen Store Promotions
Partnering with a Hospital
Direct Mail
Internet
Press Releases
Other Places to Advertise or Promote Your Business
Article Placement
Chapter Fourteen Outside Sales
Bottom Line
Revenues
Epilogue
Appendices
Appendix 1 Resources
Appendix 2 Business Plan
Appendix 3 Contra Costa Times Article
About the Author